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Tangible Strategies, Inc. is a consulting agency that specializes in membership marketing for museums and cultural organizations. With more than 20 years of museum membership experience in the United States, Gina Tan, Principal and Creative Director, managed the membership programs of the Fine Arts Museums of San Francisco, Asian Art Museum of San Francisco and the Natural History Museum of Los Angeles before starting her own consulting practice in 2006. 

Since 2006, Tangible Strategies has worked with museums in the United States, Canada and Australia in offering their expertise on growing membership programs.